Being different pays dividends - 9th Jan 2011


Thoughtplanters is proud to be classed as an innovative exporter and unsung hero


An article by Diana Clement, the New Zealand Herald on Sunday Jan 9, 2011included thoughtplanters as one of the unsung heroes of New Zealand's economy. “The foreign currency they earn helps keep the rest of us in the style we're accustomed to. But some of the more innovative exporters are little-known beyond their own industry”

According to Gareth Chaplin the New Zealand Trade and Enterprise (NZTE) chief economist, our economic future lies with those businesses, that are prepared to differentiate to be competitive. "Our fundamental wealth as a nation rests on the ability of our businesses to get out into the world's markets to chase up and create opportunities to sell their products and services,"

The full article ‘Being different pays dividends’ can be viewed at:
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10698589

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